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Coalition for Better Ads seeks to improve consumer engagement
September 19, 2016
By: TOM BRANNA
Editor
Get better or get blocked. Procter & Gamble has joined other multinationals to help aunch the Coalition for Better Ads, which seeks to develop and implement global standards for online advertising. The Cincinnati-based maker of brands such as Tide detergent and Crest toothpaste joined with Unilever, Google, advertising trade associations and others to create the coalition. Coalition for Better Ads came about after marketers and their online providers realized that consumers ...
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